OTT platforms are gaining users at a fast pace these days.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
As OTT platform prices continue to increase,
attention is shifting toward free streaming platforms.
Let’s examine the background of OTT and the rise of free services.
How did OTT services begin?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
more people started using these services.
As outdoor activities decreased during COVID,
streaming consumption surged.
The appeal and limits of OTT services
The biggest advantage of OTT is the freedom to choose what you want to watch.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
There are also some limitations.
Rising subscription prices and extra payments for certain content website can be disappointing.
Subscription cancellations are also increasing.
What are free streaming services?
Free platforms allow viewing in return for advertisements.
Content becomes accessible without subscription fees.
Ad-based streaming models are expanding.
It balances cost savings and profitability.
Why is FAST becoming popular?
FAST services are quickly settling into the market.
Economic pressure pushed FAST growth.
New ad-supported services are expanding globally.
More genres mean broader appeal.
In conclusion
Cost pressure drives users toward free platforms.
Comparing services and choosing what fits your lifestyle can be enjoyable.
We can expect streaming services to become even more diverse and accessible.